DuckDuckGo does not store any search history data, encrypts your search queries, and blocks advertising trackers while you browse the web (though you’ll need to install either its browser extension or the DuckDuckGo app on your smartphone). If you’re unfamiliar, DuckDuckGo is a search engine designed to protect any data generated by your search results and history. The Chrome update means you will no longer need an extension to use DuckDuckGo from your URL bar. More search-savvy users may have already known about the company’s DuckDuckGo Chrome extension, which makes DuckDuckGo the default option in the Google browser and protects users from ad-tracking software found on almost every site you visit regularly. The update to Chromium - which powers Google Chrome - axes search engines like AOL and Yahoo!, replacing them with DuckDuckGo (in France, privacy-focused search engine Qwant was also added to the list). As it and other technology giants face questions and fines over their practices when it comes to competition and user privacy, Google is adding a new official option to its popular Chrome browser that allows users to search the web using the privacy-focused DuckDuckGo search engine rather than its own platform.
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